As a brand that carries Berlin not only in its name – but has the city deeply ingrained in its DNA – the story of ic! berlin is the story of Berlin. But it is not a story about heritage or origin. That’s not what Berlin is about. Anyone can belong here. It is a story about attitude. About not letting anyone define who you are – but yourself.

This freedom to be who you want to be, who you can be, to say what you think and to express your true and inner self, is reflected in each ic! berlin frame: Handcrafted eyewear, that is less about showing off the latest fashion trends, but more about expressing your style and attitude.

Our brand was born and raised in Berlin — a truly diverse and inspiring city with an unyielding spirit. Where people enjoy an open, free, and authentic scene. From infamous night life and alternative neighborhoods to high-tech startups and creative culture: Our understated, minimalist design language is at home in this environment. Our reduced focus on the essential details projects an individual sense of style. Instead of following trends, we create new ones. We focus on subtle design codes — like our signature, no-screw hinge, designs, and urban aesthetics.